United Bank for Africa Plc (UBA) is one in every of Africa’s main monetary establishments, with operations in 19 African international locations and three international monetary centres: London, Paris and New York. From a single nation organisation based in 1949 in Nigeria UBA has grown to turn out to be a pan-African supplier of monetary providers with over 11 million clients, by way of near 1000 enterprise places of work and contact factors globally.
We are recruiting to fill the place beneath:
Job Title: Product Marketing Manager
- In this function, you lead each side of our product journey. While contributing creativity in managing our portfolio of Banking merchandise and implementing our media technique, you personal key parts of the advertising plan and drive product worth consciousness and gross sales.
- You work with a cross-functional group throughout Sales, Corporate Communications, Product Development, IT, and extra to attach clients with the merchandise and scale our messages of how their monetary service wants are met.
- Partner with product managers, gross sales and different organizational leaders to set and ship in opposition to coordinated enterprise and advertising targets.
- Guide the creation and execution of annual and quarterly go-to-market plans in partnership with cross-functional advertising groups, the enterprise group and gross sales.
- Identify key information inputs (client, trade, buyer and market) to tell and affect product roadmap and new alternative identification, commercialization and enterprise mannequin decisions
- Generate buyer insights on utilization and establish untapped alternatives and purchaser personas.
- Generate advertising collateral to advertise merchandise & channels
- Follow and analyze market tendencies to place merchandise and generate income.
- Craft compelling copy throughout advertising channels (touchdown pages, advert campaigns)
- Evaluate initiatives utilizing related KPIs and suggestions from present and potential clients
- Create content material corresponding to case research, movies, web site copy, and weblog posts for advertising.
- Oversee the event of product advertising deliverables – worth proposition, product positioning statements, consumer advantages, naming and model suggestions, and so on.
- Translate advanced product ideas into easy, inventive, and impactful product communications that resonate with key client and trade audiences
- Analyze gross sales information and channel data and create plans to enhance product and channel acquisition utilizing efficient advertising and sale methods
- Create constant positioning statements, messaging and the related proof factors.
Education and Experience
- Minimum of bachelor’s degree in a associated self-discipline.
- Minimum of seven years in Enterprise Product Marketing, Advertising, and Media Strategy throughout international markets.
- Experience in planning and executing a number of merchandise, advertising applications, model, and gross sales groups.
Functional Skill units and capabilities:
- Product Branding
- Product Packaging
- Familiar with product advertising techniques (e.g. built-in advertising campaigns)
- Sales instruments (e.g. demos, shows)
- Keen eye for element
- Marketing analytics
- Public talking
- Design & copywriting
- Market evaluation
- Analytical thoughts and robust quantitative abilities
- Excellent communication abilities
- Working information of internet analytics instruments (Google Analytics, WebTrends)
- Advanced use of Microsoft Office Suite particularly Excel, PowerLevel, Projects and Power BI.
- Social Media and Tech Savvy
- Project administration
- Product Management
Remuneration & Benefits
Your pay is negotiable. We provide a gorgeous advantages package deal that’s extremely aggressive.
How to Apply
Interested and certified candidates should:
Click here to apply
Note: Only certified candidates shall be contacted
Application Deadline 27th July, 2020 (23:59 Hrs)
United Bank for Africa Plc Nigeria
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