MTN

MTN logo has been rebranded from a telecom company to a technology company.

MTN, Africa’s largest telecom company, is planning a major rebranding on February 27th, which will include a new logo and the replacement of its previous catchphrase, “Everywhere you go,” with “Y’ello.”

The new MTN logo is already visible outside MTN’s headquarters on the N1 freeway.

MTN’s iconic white, yellow, and red lettering on a blue oval has been replaced by a more streamlined blue on yellow logo.

On a yellow background, the letters “MTN” are written in block letters with a blue outline around them.

“Y’ello,” written in stylized white letters on the same yellow background, says it all.

While the rebranding is being implemented outside of MTN’s Johannesburg headquarters, it will be done across the board.

MTN’s new look, according to Nompilo Morafo, chief sustainability and corporate affairs officer, is in line with the company’s transition from a telecommunications to a technology company.

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She told TechCentral the new brand will debut on February 27. The new branding is part of the company’s “Ambition 2025” strategy, which aims to build “leading digital platforms for Africa’s progress.”

Old MTN logo (left), and the new MTN logo (right)
Old MTN logo on left, and the new MTN logo on right

MTN’s push to become a full-fledged technology services company has seen the company call for 150 digital specialists in South Africa. UX and UI designers, Product owners, Performance marketers, Digital content specialists, E-commerce experts, Full-stack developers, Scrum masters and Business analysts are all needed.

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The goal of this rebranding is to change the public’s perception of MTN as well as its market value. Short-form video content (MTN Shortz), music streaming (Music Plus), social media (MTN Ayoba), mobile money, voice, and data are among the services it currently offers.

According to Bloomberg, the mobile-money division of MTN estimated at around $5 billion, on December 01, 2021,  MTN Nigeria launched its Initial Public Offer (IPO).

The MTN Group is worth approximately $11 billion, with over 277 million subscribers in 20 African nations.

That’s all for now on

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