Global beverage agency Coca-Cola Company has acquired Chivita Ltd. in Nigeria.
Coca-Cola first launched a minority funding in Chi three years prior to now and, as deliberate, has now acquired full possession of the company.
Chi is acknowledged in West Africa as n progressive, fast-growing chief in growing beverage courses, along with juices, value-added dairy and iced tea.
The agency, based mostly in Lagos, Nigeria, in 1980, produces juice beneath the Chivita mannequin and value-added dairy beneath the Hollandia mannequin, amongst many various merchandise.
Coca-Cola acquired a 40 p.c stake in Chivita in 2016 from Tropical General Investments Group, the holding agency for Chivita Ltd. Juices and value-added dairy courses rank among the many many fastest-growing beverage segments in Nigeria and Africa.
This acquisition extra indicators Coca-Cola’s optimism about Africa’s shopper different and a dedication to its long-term funding and progress plan on the continent, the place it has been present for larger than 90 years.
“Coca-Cola is continuing to evolve as a total beverage company, and Chivita’s diverse range of beverages perfectly complements our existing portfolio, enabling us to accelerate expansion into new categories and grow our business in Africa,” talked about Peter Njonjo, president of the West Africa enterprise unit of Coca-Cola.
We will assist the Chivita administration workforce in setting up on the company’s excellent heritage and achievements, whereas using the scale of the Coca-Cola system to repeat their success in extra markets all through Africa
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