Apply for Guinness Nigeria Plc Recruitment for Senior Brand Manager – Orijin – Guinness Nigeria Plc is a critical market for Diageo: Guinness Nigeria operates throughout the distinctive and fast rising alcohol commerce of over 15mhl beer potential. It is the one agency that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on commerce dominated market nevertheless with a fast rising off commerce channel.
We are recruiting to fill the place underneath:
Also Apply : Guinness Nigeria Plc Recruitment for Shift Brewer
Job Title: Senior Brand Manager – Orijin
About the Role
- Since launch in 2012 into the West African markets, Orijin has legitimized and premiumized custom and rituals that customers apply every day which led it to be Diageo’s most profitable Innovation ever delivering £200m in NSV in F14.
- With an ambition of taking part in in ALL Diageo markets throughout Africa, the function performs a key management activity in Diageo Africa because the lead market for Orijin Globally. Core tasks are: Leading and defining the expansion methods for the Orijin trademark in Nigeria in step with our ambition for 1 in 3 serves by F20.
- Partnering and influencing an prolonged community of companions; Global Brand Teams, cross practical inside groups as nicely native accomplice businesses on the supply and achievement of Annual enterprise aims. Fully accountable for the execution of brand name plans.
- Strategic Penetration: Working alongside the Head of MSS to unpack and embed the buyer developments and enterprise alternatives that should inform the GN MSS participation and lengthy-time period technique. Accountable for Orijin portfolio MB PLANNING and development driver’s growth and deployment changing insights into M&E that drive higher future funding selections setting the Orijin portfolio up for transformational development throughout participation classes.
- Influencing, Coaching & Inspiring: Work in service of massive enterprise outcomes. Build deep and genuine relationships, have the powerful conversations when wanted and annex sources from company companions, GN management and a powerful voice with the Orijin world staff as lead create market. A pure coach dedicated to construct expertise, develop people, and embed a tradition of curiosity on beer within the enterprise. Supports the pinnacle of Marketing MSS to push functionality throughout the MSS staff
- Marketing Flair: Proficient in the important thing advertising parts that ship success with a trademark with vary, rising mastery of creating portfolio programmes and model voice which can be premised on interactive shopper insights. Leads Mental and Physical availability for the vary that’s premised on model function to speed up the size and presence of the trademark supporting a distinctiveness and development throughout the respective classes. Leading and setting native model pointers to drive enhanced consistency of how the model exhibits up in market throughout all channels and touchpoints,
- Commercial Excellence. Understand and reply to the drivers of brand name monetary performance, works in partnership with the finance and business groups to ship the annual working plan and P&L targets. Partner with the business staff with creating a deep understanding of channel segmentation, commerce persuasion instruments, aggressive context, path to shopper and the sources required to commercialize innovation efficiently. Balances business, buyer & shopper motivations to ship out-standing outcomes
- Motivating & Inspiring Agencies & Cross-functional Teams – An skilled at working in service of massive enterprise outcomes and constructing built-in programmes. Leading inside and exterior companions to push Orijin ahead, together with company companions, inside business and provide organisation, shopper connections and the above market orijin Global model staff to ship distinctive executions. Excellence in Project Management: Time, price range and price administration using a spread of options to beat obstacles that engenders possession within the group.
- Champion of M&E and Compliance – Lead M & E and advertising effectiveness for assigned model, embedded disciplines and studying to codify or discontinue development drivers. Accountable for main month-to-month model performance opinions, in entrance of busines engagement of key drivers of performance insights/interventions main into significant and correct enter for the S&OP course of (inclusive of all parts ongoing of P & L forecasting quantity, A&P and so forth). Ensures full compliance to DMC, GAR and CARM necessities.
- University Degree in Marketing / Business or different associated self-discipline.
- Proven and robust Brand and Trade advertising expertise (8 years+)
- Clear understanding of FMCG model advertising.
- Can exhibit wonderful Commercial judgement & acumen.
- Experience of engaged on Mainstream manufacturers & understanding of Execution requirements required for the worth-oriented shopper.
- Is skilled at managing key stakeholders nationally & internationally.
- Extensive expertise of BTL & Experiential technique growth and implementation working with third celebration businesses.
- Budget & value management administration
Application Closing Date
How to Apply Guinness Nigeria Plc Recruitment for Senior Brand Manager
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Guinness Nigeria Plc Recruitment for Senior Brand Manager
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