Guinness Nigeria Plc Job Vacancies 2020

Guinness Nigeria Plc is a significant marketplace for Diageo: Guinness Nigeria operates within the distinctive and fast-growing alcohol trade of over 15mhl beer potential. It is the one firm that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on commerce dominated market however with a fast-growing off commerce channel.

The following positions can be found at Guinness Nigeria Plc. Explore to your place of selection after which apply in line with the data offered.

Job Title: Consumer Planning Manager

Ref Id: JR1032707
Location: Ikeja, Nigeria
Job Type: Full time
Worker Type: Regular

Role Metrics
Financial:

  • Management and Accountability for implementation of Consumer Planning Budget.

Complexity: li>Work throughout all Nigeria to drive insights that may unlock progress, drive profitability and ship market share for Guinness Nigeria Beer & Adult Premium non-alcoholic drink manufacturers.

Leadership Responsibilities:

  • Objectivity, an sincere dealer
  • Truly collaborative, a key participant within the staff
  • Positively problem others with a powerful bias for motion
  • Ensures client and market information is distilled into clear, actionable implications
  • Identifies and manages analysis company companions who add worth via interpretation and suggestion
  • Inspires and influences others to be captivated with customers and market
  • Effectively facilitates workshops to unlock artistic options to market and client points.
  • Living the Values –insatiable urge for food for customers, prospects and types.
  • Deeply Curious about customers, consumers, our manufacturers and markets
  • Externally attentive, a ‘finger on the pulse’
  • Immersed in tradition and obsessive about harnessing it
  • Industry thought chief and agitator
  • Bold sufficient to guide the enterprise to the appropriate selections
  • Innovative and inventive but additionally rigorous in pondering – a mixture of artwork and science

Purpose of Role
To champion & drive world class understanding of client attitudes, motivations and developments that may be leveraged to develop our manufacturers:

  • To be certain that model technique & communication is based upon a deep understanding of the patron
  • To ship measurement and analysis for key promoting and promotional tasks.
  • To be the custodian of client insights
  • To construct an understanding of the patron which is predicated on points & alternatives, rigorous & grounded, compelling / simple to grasp and proactive & well timed

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Top Accountabilities
Proactively defines & communicates alternatives for progress for the market, classes and types and articulates what it can take to understand these alternatives:

  • Externally attentive to tradition, developments and market place dynamics, to detect the components that would positively or negatively affect progress.
  • Support growth & implementation of name technique and communication via facilitating a deep understanding of the customers.

Seeks out deep client / shopper / class perception and implications that may drive penetration progress:

  • Transform analysis outputs into easy, actionable implications
  • Fuels the enterprise with client/ shopper led provocations and understanding to instigate change

Synthesizes knowledge and understanding from a number of sources -quantitative and qualitative and joins the dots in a significant, actionable approach:

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  • Lead common model exercise critiques, preserving the model groups knowledgeable and up to date
  • Custodian of name constructing pondering
  • Ensure that client information is clearly reported and interpreted inside the framework of name associated points (Brand Tracking Study)

Ensures learnings from measurement & analysis are utilized to extend productiveness of our promoting and promotion (A&P) spend:

  • Ruthlessly prioritises and focuses on duties that add most worth to Diageo, stops or delegates every little thing else.

Qualifications and Experience Required

  • Experience of the Beverage trade is advantageous nevertheless not important
  • Proven and robust Brand and Trade advertising and marketing expertise
  • Experienced degree functionality on all Marketing Functional capabilities
  • Can display wonderful business judgement & acumen
  • Experienced at managing key stakeholders nationally & internationally.
  • University degree in Marketing / Business or different associated self-discipline most popular although not important. Postgraduate Qualifications are a bonus.
  • 3 – 5 years’ expertise both inside an FMCG organisation with a planning, model & client focus or a analysis company background.
  • Experience in each quantitative and qualitative analysis strategies.

How to Apply
Interested and certified candidates should:
Click here to apply

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