5 tactics small business owners should implement in their businesses

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small business owners in Nigeria

By Osinachi Akanegbu

When you started your business, your major goal was to grow a booming business.

However, growth is not linear. It compounds the strategies and tactics you implement in your business.

Your business tactics differ from your business strategy.

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Your business strategy is a clear set of plans, actions, and goals that outline how a business competes in a particular market or how it markets its products or services.

Your business tactics are short-term plans that don’t deviate from the overall strategy. These are the actions that influence the success or failure of a business strategy.

While you should maintain your business strategy, here are five tactics you can implement in your business to boost your business and increase your brand awareness.

Here are the 5 tactics should implement in their businesses

1. Testimonials

If you are not doing this, you are losing out big time.

As a business owner, sharing testimonials from your customers is a great way to attract new customers.

People are social creatures. They are more willing to buy when they see others buying from you.

2. Engagement.

Engaging your audience is a great way to attract and increase your audience.

Your pages should be kept alive with very interesting and engaging content.

Ask for your audience’s opinions and interact with them.

This will make your brand very interesting to them, and they will resonate more with it.

3. Events

Creating and hosting events, either physical or online, is a great way to build your business.

You could hold conferences or meet-ups physically, or you could hold live streams online to engage with your audience.

4. Collaboration & Partnership

You can collaborate with bigger brands to create events and products that attract a mutually beneficial audience.

This is very beneficial as you gain access to a wider audience than you normally would.

5. Research

This is a very underrated tactic when it comes to growing your business.

Numerous books, articles and blog posts have been written as to what the customers really want.

But why don’t you just ask the customers exactly what they want?

This is akin to hearing from the horses’ mouths.

This can be in the form of surveys, online reports, or presenting specific questions to your audience so they can answer.

In all, while having a great business strategy is important, utilizing these tactics is vital in achieving the very goal you want.

Osinachi Akanegbu

is a 400-level law student at Lagos State University. You can reach her via osinachigift095@gmail.com.

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